Prahlad Kakkar is an Indian ad film director, founder and main director of Genesis Film Productions. He is popularly known as the ad-guru of the industry. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’etre for his continued passion for Ad filmmaking. He has helped create memorable campaigns for brands like Pepsi, Gold spot, Maggie, Britannia, Limca, Maggi Sauces and many more. Prahlad has won several awards including “Campaign of the Year” for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Within 20 years of his career Prahlad Kakar earned himself a Lifetime Achievement Award by the IAAFA early in his career in the year 1999.