Vivek Karunakaran is an Indian fashion designer who retells the beauty of South Indian fabrics and designs through his collections. He has carved a niche for himself in the world of fashion, with his impeccable creations being featured on the catwalks of Lakme and India Fashion Week. VK's aesthetic, whether in clothing or decor, exemplifies a cross-cultural expression of both Indian and global gender sentiments. inclusive, timeless, and minimalistic. A paragon of style himself, VK has been voted one of the 50 Best Dressed Men in India by GQ Magazine four years in a row. Vivek Karunakaran, a graduate of the National Institute of Fashion Technology in Chennai, began his career in fashion as the Creative Director of Isex Fashions. With his clean, minimal, and structured design ethos, he has been instrumental in putting the south of India on the fashion map. VK has styled prominent personalities such as Christian Louboutin, Ranveer Singh, Sonam Kapoor, Anil Kapoor, Shankar Mahadevan, AR Rahman, Amy Jackson, and many others. Apart from the VK Flagship store in Chennai, his label is sold in some of the most reputed multi-designer boutiques across India and has also established a strong foothold in many international cities over the last many years.